Social media platforms like Weibo and WeChat aren't just beloved by ordinary Chinese people — the many departments of the country's sprawling bureaucracy are fond of publishing the occasional listicle or tweet-like post on official accounts, too.
In fact, government branches and government-linked offices across China have created a whopping 178,700 social media or "new media" accounts, according to a statement on Friday by the State Council, China’s cabinet. The accounts are spread across platforms ranging from Weibo to short-video app Douyin and headline aggregator Jinri Toutiao.
But some chaos has arisen from so many accounts claiming government authority. The State Council issued a warning on Thursday against "zombie" or "dormant" government-linked accounts and those using "shocking" language. Government departments have been ordered to clean up posts that "adversely affect the image and credibility of the government."
Government accounts must also stop "data fraud, including purchasing 'fans,'" and must avoid expressing "personal points of view, opinions or feelings," the State Council said.