Caixin
Jan 06, 2019 04:37 PM
BUSINESS & TECH

In-Depth: China’s Leading Gay Dating App Navigates Rough Waters

Blued was founded by former policeman Ma Baoli, also known as Geng Le. Photo: VCG
Blued was founded by former policeman Ma Baoli, also known as Geng Le. Photo: VCG

Blued — China’s largest dating app for gay men— was once vaunted as a safe space where users could socialize and express themselves, protected from the stigma they face in wider Chinese society.

The app, founded by a former policeman and backed by investors including Hong Kong-based CDH Investments, boasts 40 million registered users, including 12 million outside China. It has evolved from a simple app allowing users to match and chat with each other to one offering functions like e-commerce and livestreaming now considered prerequisites for success among Chinese apps.

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