Caixin Global – Latest China News & Headlines

Home >


CX Tech is Caixin Global's real-time tech news portal, featuring 24-hour news, short-form analysis, and roundups from business and tech media in China.

Trending in China: Outrage Ensues as Updated U.S. Student Visa Policies Force International Students into a Dilemma
Tencent’s PUBG Mobile Game Hits $3 Billion Milestone
Luckin Coffee Shareholders Vote to Remove Chairman, Bloomberg Reports
France Won’t Ban But Will Discourage Use of Huawei 5G Equipment, Official Says
Trending in China: ‘Lipstick King’ Li Jiaqi Settles in Shanghai, Prompting a Rethink of ‘Talent’
Tencent Plays in U.S. With California Game Studio Launch
Trending in China: Shenzhen Thinks Only Children Should Get Paid Leave to Look After Their Parents - Cue Heated Debate
German Drugmaker BI Launches Shanghai Center to Harness Chinese Expertise
Chinese Self-Driving Truck Firm Aims to Cover Most of U.S. by 2024
Trending in China: Chinese Netizens Tell Indian Prime Minister Modi To ‘Shut The Door On The Way Out’ As He Quits Weibo
Trending in China: If You Can’t Beat Them, Join Them – Why Tencent is Laughing At Itself
Meituan Eyes Robot-Enabled Deliveries with $14 Million Investment in PuduTech
India Ban Could Hit TikTok’s Parent Company to the Tune of $6 Billion
Sina Weibo to Issue $750 Million in Bonds
Embattled Leshi Forced to Sell Smart TV, Livestreaming Trademarks and Swiss Cleaning Carmaker Launch Driverless Street Sweeper
Trending in China: How an ‘Old Godmother’ Took on China’s Internet Giant and Won
China’s IT Spending Expected to Hit $297 Billion: IDC
TikTok Moves Data Protection of European Users from U.S. to U.K. and Ireland
Trending in China: Dazed and Confused – China’s Elderly in Online Pandemic World
Nike China Moves Into Esports With League of Legends Partnership

By Zhao Runhua / Mar 01, 2019 07:33 PM / Business & Tech

Photo: VCG

Photo: VCG

Nike China is now an official sponsor of League of Legends Pro League (LPL), according to a Thursday statement.

Esports, or competitive online gaming, has grown increasingly professional in China in recent years, and LPL is one of its most popular competitions, especially among investors. The Nike China partnership is the largest sponsorship in LPL history, Tencent told Caixin.

Over the next four years, Nike will sponsor LPL apparel and provide “professional and scientific support” to players, according to the statement.

Fans will be able to purchase LPL apparel from Nike starting from the 2019 Mid-Season Invitational (MSI), which usually takes place in late spring. Nike China and TJ Sports didn’t specify any other details regarding the sponsorship.

Last fall, Chinese esports team Invictus Gaming became a source of national pride after they won a World Championship. The team then appeared in a video compilation by the state-run People’s Daily of China’s “most glorious” moments of 2018 — which many interpreted as Beijing’s formal recognition of esports.

Related: Virtual Sports, Real Stars

Share this article
Open WeChat and scan the QR code