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Tencent Tests New Way to Fight Child Gaming Addiction

By Zhao Runhua / Mar 01, 2019 05:15 PM / Business & Tech

Photo: VCG

Photo: VCG

Tencent is testing new parental controls on young gamers amid worries over gaming addiction.

The gaming giant is working on a setting called Child Lock Mode, which would require first-time child players under the age of 13 to have a parent’s permission to play, the company announced on Friday.

Industry watchers say that it’s an effort to alleviate Beijing’s anxiety toward certain popular games that have been blamed for causing addiction and poor eyesight among young people.

Recent tests of Child Lock Mode were rolled out for two of Tencent’s most popular games, “Honor of Kings” and “Playerunknown’s Battlegrounds” in Beijing, Chengdu and Changchun, the company said. Further tests will also be carried out in nine other cities.

Once the tests are completed, feedback will be collected to decide when and how to implement the parental controls across all of China.

As Beijing tightens industry regulations and market competition intensifies, it’s getting harder for Tencent to sustain its current gaming business models. To assuage governmental concerns, the company has been working on addiction prevention policies, including limiting children's game-play time. 

Nevertheless, industry watchdogs remain cautious. On Thursday, Beijing released a list of 93 newly approved domestic games – the seventh batch of official approvals this year – but no games from Tencent were included.

Related: Tencent Plays Defense in Addiction Claims Over Blockbuster Game

 

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