Caixin Global – Latest China News & Headlines

Home >


CX Tech is Caixin Global's real-time tech news portal, featuring 24-hour news, short-form analysis, and roundups from business and tech media in China.

China Literature Eyes Southeast Asia Expansion

By Zhao Runhua / Jun 24, 2019 02:33 PM / Business & Tech

Photo: VCG

Photo: VCG

Tencent-backed online reading platform China Literature is gearing up to expand into the Southeast Asian market through a tie-up with Singtel, Singapore’s largest mobile network operator.

The two companies inked a memorandum of understanding that would allow Singtel app users access to fiction from China Literature’s international fiction service Webnovel, which provides content in English, state-run Xinhua News Agency reported.

Singtel’s International Group’s CEO Arthur Lang said the company would target “millennials who enjoy user-generated content,” though the memorandum didn’t mention any products tailored for local readers.

Faced with growth pressure and strict content rules at home, China Literature recently announced a partnership with Transsion, the largest Chinese smartphone brand in Africa. Under the partnership, readers in African markets will be able to access China Literature’s stories through pre-installed ebook apps on Transsion handsets.

Contact reporter Zhao Runhua (

Share this article
Open WeChat and scan the QR code