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Moutai Posts Slower Growth Amid Corruption Crackdown

By Shen Xinyue and Tang Ziyi / Jul 18, 2019 05:41 PM / Business & Tech

Photo: VCG

Photo: VCG

Kweichow Moutai, the world’s most valuable liquor company, reported its slowest six-month sales growth in three years as the distiller pivots to a direct-sales strategy in a bid to root out graft.

According to the company’s financial report released Wednesday, Moutai’s profit grew 26.6% year-on-year to 20 billion yuan ($2.9 billion) in the first half of 2019, while total revenue also rose 18.2% to 39.5 billion yuan.

The figures illustrate a slowdown compared with the same period last year, when profit and revenue were respectively 40% and 38% higher than the first six months of 2017.

In fact, the purveyor of several varieties of throat-burning booze posted the slowest revenue growth across the first six months of any year since 2016, according to Bloomberg.

The disappointing sales performance comes as Moutai revamps its deeply corrupt distribution channels, according to a report by Shanghai-based Orient Securities. Since 2018, the company has banned 536 intermediaries from selling its flagship liquor — one-fourth of all dealers once authorized to do so. Ninety-nine were culled in the first half of 2019 alone, according to the financial report.

Contact reporter Tang Ziyi (

Related: In Depth: Graft Underpins Distribution at World’s Most Valuable Liquor Company

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