Caixin
Jun 19, 2020 04:07 AM
BUSINESS & TECH

TikTok Rival Zynn Removed From Top App Stores

What’s New: Chinese short video app Zynn was removed from Apple’s App store Thursday, nearly a week after it disappeared from the Google Play Store, as a cash incentive program it offered to lure users stirred controversy.

Zynn didn't explain the reason for the removal but said it halted the cash bonus program and replaced it with a new incentive plan for existing users, according to a company statement.

Zynn said it is in contact with Apple to solve any problems that led to the removal. The company didn't respond to Caixin’s inquiry about the matter. Neither Apple nor Google commented on the removal. Zynn has also faced accusations that it had been stealing content from similar apps.

More to know: Zynn was developed by Chinese tech company Kuaishou to challenge ByteDance’s TikTok in the short video market outside China.

Zynn offered cash incentives to users who downloaded its app, watch videos or invite friends. Under the program, users could earn reward points that could be redeemed for as much as $100 for inviting certain numbers of friends to the platform.

Such incentives in two weeks pushed downloads of Zynn to the top in Apple’s App Store, with total downloads reaching 2 million before its removal. It ranked sixth May 29 on the Google Play Store shortly before its removal.

Zynn said Thursday it will offer a new rewards system called Zynncheers, giving users “credit” for signing up and watching videos. Zynn said users will get “benefits and rewards” for collecting credits, without elaboration.

Quick Takes are condensed versions of China-related stories for fast news you can use. To read the full story in Chinese, click here.

Contact reporter Han Wei (weihan@caixin.com) and editor Bob Simison (bobsimison@caixin.com)


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