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E-Commerce Giant Taobao Steps Into China’s Online Education Market

By Ding Yi / Jun 23, 2020 04:16 PM / Business & Tech

Taobao, an e-commerce platform owned by Alibaba, is seeking to penetrate China’s already crowded online tutoring market with a massive plan aimed at connecting more than 1,000 online education service providers with 100 million new students over the next three years.

As part of the plan, Taobao, which boasts 836 million active users, has opened a new section on its platform called “Taobao Education” to provide educational resources ranging from language acquisition to exercise, according to a WeChat post Monday. The products will be available in the form of pre-recorded and livestreamed videos.

In addition, Taobao will also use a string of tools including Juhuasuan, Alibaba’s flash sales and marketing platform, and Taobao Live, Alibaba’s livestreaming arm, as well as mini programs to expand the exposure of education firms, lecturers and knowledge-sharing livestreamers to potential customers.

“Taobao has never fallen short on education-related products,” said Huang Lei, general manager of Taobao’s new education business unit, which was officially established in March.

Huang also talked up Taobao’s customer-to-manufacturer (C2M) system, which he said was able to help online educators take advantage of big data to create products that would better meet market demand.

Searches for education-related products on Taobao almost doubled during the January-May period, when some 5,000 education-related organizations opened stores on the online shopping platform, according to statistics provided by Taobao. Much of the rise is thought to be due to the lockdown and the physical closure of schools associated with the new coronavirus.

Contact reporter Ding Yi (yiding@caixin.com)

Related: Alibaba-Owned Livestreaming Platform Taobao Live Sees Rapid Growth Amid Outbreak


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