Caixin
Caixin Global – Latest China News & Headlines

Home >

ABOUT US

CX Tech is Caixin Global's real-time tech news portal, featuring 24-hour news, short-form analysis, and roundups from business and tech media in China.

LATEST
Trending in China: Liquor-Maker Moutai Falls from Heady Heights Due to Media Dig at its Corrupt Past
TikTok Fined $155,000 For Mishandling User Data in South Korea
Trending in China: AutoNavi’s New “Family Map”— Better Care for Aging Parents or Sinister Surveillance Tool?
WeChat Steps on E-Commerce Accelerator with New Mini Program
Trending in China: Wholesale Mask Prices Fall Over 90% and Raw Materials Fall to Fraction of Peak Price
Trending in China: Can Douyin, China’s Version of TikTok, Help China’s LGBT Community?
India Asks Banned Chinese Apps 77 Questions Over Content Review and Data Security
Air Conditioner Maker Gree Warns Profit May Drop Sharply in First Half of 2020
Chipmaker SMIC Prepares for China’s Biggest Share Debut in a Decade
Hillhouse to pick stake in Shanghai-listed drug maker Joincare for $310m
Trending in China: Jack Ma Sells $8.2 Billion of Alibaba Shares — Good News for Philanthropy or Bad News for Tech Companies?
Didi to March Into 20 New Australian Cities Next Month
Underwater Robotics Maker Sublue Speeds Toward STAR Board Listing with New Funding
Suning.com Predicts Over $20 Million in Losses in First Half of 2020, Says Carrefour China Remains Profitable
Online Travel Leader Trip.com to Issue $500 Million in Convertible Bonds
Trending in China: Was the Driver Who Deliberately Crashed His Bus Killing 21 Evil or a Victim? Netizens Discuss
Foxconn Plans to Invest $1 Billion to Expand iPhone Production at Indian Factory: Reuters
Money-Losing Electric Carmaker Li Auto Files for U.S. IPO
Platform Serving China’s Takeout Delivery Workers Jumps 28% in Nasdaq Debut
SenseTime Builds AI Computing Platform in Shanghai Amid ‘New Infrastructure’ Push
E-Commerce Giant Taobao Steps Into China’s Online Education Market

By Ding Yi / Jun 23, 2020 04:16 PM / Business & Tech

Taobao, an e-commerce platform owned by Alibaba, is seeking to penetrate China’s already crowded online tutoring market with a massive plan aimed at connecting more than 1,000 online education service providers with 100 million new students over the next three years.

As part of the plan, Taobao, which boasts 836 million active users, has opened a new section on its platform called “Taobao Education” to provide educational resources ranging from language acquisition to exercise, according to a WeChat post Monday. The products will be available in the form of pre-recorded and livestreamed videos.

In addition, Taobao will also use a string of tools including Juhuasuan, Alibaba’s flash sales and marketing platform, and Taobao Live, Alibaba’s livestreaming arm, as well as mini programs to expand the exposure of education firms, lecturers and knowledge-sharing livestreamers to potential customers.

“Taobao has never fallen short on education-related products,” said Huang Lei, general manager of Taobao’s new education business unit, which was officially established in March.

Huang also talked up Taobao’s customer-to-manufacturer (C2M) system, which he said was able to help online educators take advantage of big data to create products that would better meet market demand.

Searches for education-related products on Taobao almost doubled during the January-May period, when some 5,000 education-related organizations opened stores on the online shopping platform, according to statistics provided by Taobao. Much of the rise is thought to be due to the lockdown and the physical closure of schools associated with the new coronavirus.

Contact reporter Ding Yi (yiding@caixin.com)

Related: Alibaba-Owned Livestreaming Platform Taobao Live Sees Rapid Growth Amid Outbreak


Share this article
Open WeChat and scan the QR code