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TikTok Sees No Slowdown in Global Popularity Despite Indian Ban and U.S. Threats

By Ding Yi / Aug 06, 2020 02:18 PM / Business & Tech

Photo: VCG

Photo: VCG

Despite losing India, a market that contributed nearly a third of its global downloads, TikTok retained its position as the world’s highest-earning non-game app in July, driven by strong demand for Douyin, the local version of the app, in its home China market.

The besieged Chinese short video app raked in more than $102.5 million in revenue last month, 8.6 times higher than its earnings for the same period last year, according to statistics provided by research firm SensorTower.

SensorTower attributed this strong performance to Douyin’s performance on the Chinese market, accounting for approximately 89% of the app’s July revenue, with the U.S. market being its second-largest revenue source with 6%.

Meanwhile, TikTok continued to be the world’s most downloaded non-game app in July with more than 65.2 million installs, according to SensorTower. During the period, the U.S. accounted for 9.7% of TikTok’s global downloads, replacing India as the app’s biggest source of downloads, the research firm added.

TikTok was banned in India in June on national security grounds and is facing headwinds in the U.S., where the app is being forced by the Trump administration to sell its U.S. business to an American company in exchange for an opportunity to continue to operate there, Microsoft is thought to be the most likely contender to buy the app.

In a letter to his Chinese employees earlier this week, Zhang Yiming, founder and CEO of TikTok parent ByteDance, wrote that the intense U.S. security probe into TikTok was aiming for “a comprehensive ban, and maybe more”, rather than a forced sale.

TikTok is also under fire in Australia and Japan as some lawmakers allege it might pose a threat to national security and user privacy.

Contact reporter Ding Yi (dingyi@caixin.com)

Related: Baidu Search, Sina Weibo on ‘Secret List’ of Chinese Apps Banned in India’s Latest Purge


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