Caixin Global – Latest China News & Headlines

Home >


CX Tech is Caixin Global's real-time tech news portal, featuring 24-hour news, short-form analysis, and roundups from business and tech media in China.

Haier Smart Home Sees Profit Drop as Revenue Grows
Trending in China: Can You Stop People Giving ‘Too Much’ Money to Their Favorite Live-Streamers?
Trending in China: Concerns Over Traditional Chinese Comedy ‘Selling Out’ In the Digital Age
ByteDance Doubles Down On Education
Chinese Biotech Firm Gracell Nets $100m From Wellington, OrbiMed, Others
Alibaba’s Hometown Could Become First in China to Issue Facial Recognition Ban
Battery and Hybrid Cars Will Dominate China’s Roads in 15 Years
Trending in China: Do The Sins Of The Father Fall On Their Sons? Social Media Lambast Pop Star with ‘Deadbeat’ Dad
Chinese Electronics Panel Maker CSOT Reports Profit Growth as Demand Soars
Xiaomi Invests in Home Improvement Firm Amid Push into Internet of Things
TikTok Escalates Patent Fight With Triller Amid Sale Talks
Chinese Self-Heating Hot Pot Brand Zihaiguo Nets Over $50m in Series C Round Led by CICC
Xiaomi Leads India’s Smartphone Market with 26.1% Share
Trending in China: Are China’s Blue-Collar Wages Really Higher Than Graduate Salaries?
Trending in China: An End to Spam Calls? Real Estate Company to Give Money to Anyone Who Receives One
Trending in China: Patriotic War Film Overpowers Foreign-Made Feature, But Not Everyone Is Impressed
Shopify Partners with TikTok to Drive Online Sales
Lawson Tests Next Step of Convenience Store Evolution in China
PUBG Creator Krafton Hires Bankers for Possible Record IPO
Mobile Browser Crackdown Ensnares Big Names
Gree’s E-Commerce ‘New Retail Strategy’ Goes From Strength to Strength as $175m Worth of Products Sold in Single Event

By Ding Yi / Sep 21, 2020 12:46 PM / Business & Tech

Photo: VCG

Photo: VCG

Dong Mingzhu, chairwoman and president of leading Chinese home appliance maker Gree, has wrapped up her eighth e-commerce livestream continuing to illustrate the strength of her “new retail” strategy aimed at integrating online and offline channels.

During the four-hour livestream on Saturday night in the scenic tourist city of Guilin via a WeChat-embedded mini program named “Gree Dong Mingzhu Store”, Dong sold a wide range of Gree-branded products ranging from air conditioners and air purifiers to water heaters and dehumidifiers worth 1.18 billion yuan ($175 million), according to a statement published on Gree’s public WeChat account.

During the livestream, viewers were randomly given various coupons valued at 20 yuan, 50 yuan, 500 yuan and 1,000 yuan respectively, and 50% discounts for designated products, Gree said.

Dong made her first e-commerce livestream on Douyin, the Chinese version of TikTok, in April at a time when sales of Gree’s physical stores were crippled by the Covid-19 pandemic. To date, Dong has held eight e-commerce livestreams via several platforms including TikTok rival Kuaishou, and Sunning, generating total revenue of 34.2 billion yuan.

Despite success in livestreamed e-commerce, Dong has pledged that she will not abandon Gree’s 30,000 brick-and-mortar dealers and the employees operating its offline stores.

Contact reporter Ding Yi (

Related: Air Conditioner Maker Gree Warns Profit May Drop Sharply in First Half of 2020

Share this article
Open WeChat and scan the QR code