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Short Video Firm Kuaishou Optimizes Its E-Commerce By Connecting Livestreamers With Quality Products

By Bo Xue and Ding Yi / Sep 24, 2020 04:42 PM / Business & Tech

TikTok rival Kuaishou is doubling down on efforts to expand its e-commerce presence with the introduction of a product pool as the company has seen a surge in online shopping orders generated on its platform.

The product pool, named “Good Product Alliance” which was officially launched on Tuesday, aims to connect quality commodities with content creators who want to make money by selling products on the Kuaishou app, according to Bai Jiale, head of Kuaishou’s e-commerce business operations.

Currently, e-commerce livestream hosts registered on Kuaishou Shops are able to select products from “Good Product Alliance” and then pitch them during livestream sessions, with Kuaishou charging commission fees on any transactions, according to the company.

Kuaishou Shops is an in-app platform designed to facilitate users to sell products on the Kuaishou platform.

The product pool’s launch comes four months after Kuaishou deepened its partnership with e-commerce giant JD.com, allowing users to buy products from JD.com without leaving the Kuaishou app and enjoy delivery and after-sales services provided by JD.com. The partnership later fared well in a shopping festival the two partners organized on June 16, with sales volume hitting 1.42 billion yuan ($208 million) on that day.

Last week, Kuaishou said that the number of online shopping orders generated on its platform hit the 500 million mark in August, boosting its aim to increase the number of businesses selling products on its platform. The company had previously put forth a plan to invest 3 billion yuan in building a livestreaming e-commerce base in the western Chinese city of Chengdu.

Kuaishou says it has more than 100 million daily active users of its e-commerce services, nearly 45% based in first- and second-tier cities.

Contact reporter Ding Yi (yiding@caixin.com)

Related: Kuaishou Logs 500 Million Online Shopping Orders in August


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