Alibaba will extend the number of days people can buy goods as part of the “Double Eleven” online shopping extravaganza from the usual one day to four, as some vendors face supply chain pressures related to the Covid-19 pandemic.
The e-commerce giant will add the first three days of November as the first “sales window” for the upcoming festival, followed by the traditional day on Nov. 11, according to the company.
The three additional days could reduce delivery pressures for merchants as sales are expected to grow, said Jiang Fan, president of Alibaba’s Tmall and Taobao e-commerce platforms.
Alibaba hopes to take advantage of rebounding consumer spending following the pandemic, and has added items not seen previously as part of the sales lineup such as property and automobiles.
Alibaba predicts that about 14 million products from 250,000 brands will be promoted on the Tmall platform during this year’s festival.
Despite the sizable offerings, some merchants are facing supply chain pressures, especially those in the textile industry who import products from India and Southeast Asian countries where the pandemic has affected production, Alibaba vice president Liu Bo warned.
Liu added that some textile plants in those regions have started moving some production capacity to China under the shadow of the coronavirus.
Contact reporter Ding Yi (email@example.com)