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Xiaomi Leads India’s Smartphone Market With 29% Share

By Ding Yi / Jul 23, 2021 02:46 PM / Business & Tech

Xiaomi’s pole position in India’s smartphone market remained unassailable in the second quarter as nearly a third of the country’s smartphone sales went to the Chinese electronics giant.

In the three months through June, Xiaomi shipped 9.5 million smartphones in the country, up 77% year-on-year, giving it a market share of 29%, according to Canalys.

Canalys analyst Jash Shah linked Xiaomi’s performance to growth in its online sales, which received a boost from the budget Redmi Note 10 series.

Xiaomi has also set its sights on other parts of the world. The company recently overtook Apple for the first time to become the world’s second-largest smartphone brand in the second quarter, with shipments rising 300%, 150% and 50% year-on-year in Latin America, Africa and Western Europe respectively.

Samsung narrowly held on to second place, controlling 17% of the Indian market by shipping 5.5 million smartphones in the second quarter, a little more than third-placed Vivo, which shipped 5.4 million smartphones.

Realme and Oppo took fourth and fifth spot respectively with market shares of 15% and 12%. Of the top five, Realme experienced the highest year-on-year shipment growth of 181%.

Overall, smartphone-makers shipped a total of 32.4 million devices in India between April and June, an increase of 87% compared with the same period of last year, when a countrywide coronavirus-induced lockdown was imposed. However, that represents a 13% drop from the previous quarter, which Canalys attributed to the second wave of coronavirus infections that stifled demand in the quarter.

Related: Closing In on Samsung, Xiaomi Dethrones Apple to Become World’s No. 2 Smartphone Seller

Contact reporter Ding Yi (yiding@caixin.com) and editor Heather Mowbray (heathermowbray@caixin.com)

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