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Smartphone-Maker Realme Ships First 100 Million Devices at Record Pace

By Ding Yi / Aug 06, 2021 08:47 PM / Business & Tech

Realme has shipped its first 100 million units in less time than any other mobile phone company, according to research firm Strategy Analytics.

The Chinese company, which launched its first smartphone — the Realme 1 — in May 2018, took only 37 months to achieve the feat, faster than Apple, Samsung, Nokia, Huawei and Xiaomi.

Wu Yiwen, senior analyst at Strategy Analytics, linked Realme’s success to its wide range of offerings, competitive pricing, striking online marketing and massive retail presence.

China and India are two major sales drivers for Realme. According to Strategy Analytics, Realme is the fastest growing brand in China, with its shipments there in the first half of 2021 growing 175% compared with the same period of last year. In the second quarter of this year, Realme rose as the fourth-biggest smartphone seller in India with a record 14% share since its foray into the South Asian country in 2018.

Over the past three decades, 16 handset brands have shipped more than 100 million units worldwide, according to Linda Sui, senior director at Strategy Analytics.

Related: Xiaomi Unseats Samsung as Europe’s Best-Selling Smartphone Brand

Contact reporter Ding Yi (yiding@caixin.com) and editor Heather Mowbray (heathermowbray@caixin.com)

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