Sep 09, 2021 07:52 PM

Realty Giant to Shutter Offices in Shenzhen After City Slaps Limits on Home Prices

A residential development in Shenzhen’s Nanshan district. Photo: VCG
A residential development in Shenzhen’s Nanshan district. Photo: VCG

One of China’s biggest real estate agencies plans to close a fifth of its offices in Shenzhen, where transactions for pre-owned homes have dropped dramatically since February when the city became the nation’s first to attempt to cap the prices of such properties.

Lianjia, a realtor under the Tencent-backed and NYSE-listed KE Holdings Inc., recently disclosed in an internal memo that it will close about 100 offices in the South China metropolis starting in September, an agent working for the company told Caixin.

In August, pre-owned home transactions in the city were down more than two-thirds from a year earlier, according to the Shenzhen Real Estate Intermediary Association (SREIA), an industry group for local realtors.

“I’ve only made one successful sale in the past eight months,” said the agent, who is now one of the less than 100 Lianjia agents still working in the district after two-fifths of the staff there left. “Back in 2020, I could sell about six or seven pre-owned homes in a year.”

Another veteran agent working for, an online real estate platform, agrees. He told Caixin that approximately 60% to 70% of his colleagues have not closed a single deal in the past few months. “Many of them have chosen to move to other cities in Guangdong province, like Zhongshan and Huzhou.”

On Feb. 8, Shenzhen became the first city in China (link in Chinese) to attempt to cap the prices of pre-owned homes, aiming to curb the rapid growth in housing prices.

Under the mechanism introduced by the city government, real estate agencies (link in Chinese) are not allowed to list pre-owned homes at prices higher than the reference guideline, which is determined by the city’s housing watchdog based on the sale prices of recent years and the prices of new residential developments nearby. The city also requires banks to screen mortgages (link in Chinese) for properties being sold at prices higher than the reference.

However, homeowners still tend to provide realtors with an asking price that is 5% to 50% above the reference, according to Hua Hong, the head of research at SREIA.

“Currently, none of my clients has agreed to price their homes lower than the reference number,” another real estate agent told Caixin.

Although realtors are not allowed to list homes at prices above the reference, transactions can still take place.

In August, 2,361 pre-owned homes were sold in Shenzhen, down 67% from the same period last year, SREIA figures show. By comparison, 7,939 pre-owned homes were changing hands in the city on average each month in 2020, according to, an online real estate platform.

August was the sixth straight month that fewer than 5,000 pre-owned homes closed in the city, a threshold that is seen as a warning sign in the industry.

“As a result, real estate agencies are closing offices and their staff are quitting,” Hua said.

On Sept. 2, the provincial capital of Guangdong, Guangzhou, also introduced a price reference system for pre-owned homes in certain neighborhoods. According to Caixin’s calculations, most properties covered by the system are expected to be listed at prices 30% to 50% lower in the future.

Other provincial capitals like Sanya, Chengdu and Xi’an have also followed in Shenzhen’s footsteps (link in Chinese).

For Shenzhen, 2,000 to 3,000 pre-owned home transactions a month might become the new norm, at least for the next half year, Hua said.

Contact reporter Manyun Zou ( and editor Michael Bellart (

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