Distillers in China’s ‘Baijiu’ Heartland Suffer Damage in Sichuan Earthquake

A total of 41 Chinese distillers suffered damages during a magnitude 6 earthquake that shook Luzhou, famous for its “baijiu” liquor, in Southwest China’s Sichuan province Thursday.

Sometimes dubbed “China’s baijiu city,” Luzhou saw its distillers rake in 102.8 billion yuan ($15 billion) in revenue in 2020, according to Luzhou mayor Yang Linxing at a press briefing (link in Chinese) in January this year. Sales revenue for the overall liquor industry reached 835 billion yuan for the year, data released by the China Alcoholic Drinks Association shows.