Exclusive: Ant Group Reshuffles Huabei Consumer Loan Business

Chinese fintech giant Ant Group Co. Ltd. will begin separating its Huabei (花呗) consumer brand from lending services provided by partners on its platform as it did with sister brand Jiebei (借呗), Caixin learned.
The reshuffle is part of a broader overhaul that Jack Ma-owned Ant Group has undertaken to comply with tightened regulatory requirements for fintech platforms since authorities abruptly halted the company’s $34.5 billion share sale plan a year ago.

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