Caixin
Dec 15, 2021 08:20 PM
BUSINESS

Carmaker Xpeng Deletes 430,000 Photos for Misuse of Facial Recognition

An XPeng P7 series vehicle on display at the 2019 Shanghai Auto Show in April 2019.
An XPeng P7 series vehicle on display at the 2019 Shanghai Auto Show in April 2019.

Chinese electric-vehicle (EV) startup Xpeng Inc. said that the hundreds of thousands of photos that were wrongfully taken of visitors to its showrooms have been deleted, after it was hit by a 100,000 yuan ($15,706) fine for their collection earlier this month.

In Tuesday statement, Xpeng admitted to “unfamiliarity with certain laws” and making mistakes when purchasing equipment, while also saying that it collected the photos to better understand store traffic and improve its service.

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