In Depth: Aggrieved Car Owners Mull False Advertising Suit Against Chinese Electric-Car Maker

By Kelsey Cheng, Flynn Murphy and Yu Cong

The incident is likely to have a negative impact on the Ora brand and it could affect its sales, an analyst said.

Chinese electric vehicle (EV) firm Ora is facing mounting consumer backlash and potential legal action after it installed an old computer chip in one of its car models — despite telling buyers it came with a cutting-edge one worth around twice the price.

Buyers of the Ora Good Cat, which has a starting price of around 100,000 yuan ($15,700), say when they complained they were offered a package of store credit including subsidized charging, free software updates and app memberships.

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