China’s Winter Sports Sector Skates to Glory With Olympic Boost, Analysts Say

China’s winter sports and tourism sector has received a major boost in the lead up to the Beijing 2022 Winter Olympics that kicks off on Friday despite the Covid-19 pandemic tightening consumer purse strings, and its future growth potential remains huge, analysts said.

During the 2021 to 2022 winter season, 305 million domestic trips related to winter sports, leisure and tourism were made, up from 254 million in the previous year and 170 million in the 2016 to 2017 season, according to a survey report (link in Chinese) released last month by the China Tourism Academy (CTA), a state-backed think tank.