Apple Takes On Chinese Smartphone-Makers With Revamped Budget Handset

Apple CEO Tim Cook announces a new lineup of products, during an event at Apple Park in the U.S. on Tuesday. Photo: VCG

Apple Inc. is making a concerted push into the midrange-to-budget smartphone market, analysts say, with a new 5G-enabled handset that will go head-to-head with next-generation devices produced by China’s market leaders.

At a virtual event on Tuesday, the California-based company unveiled the third-generation iPhone SE, the latest version of its smallest and cheapest iPhone, which is intended to woo consumers who may be reluctant to pay top dollar for a 5G-enabled iPhone 13.

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