Caixin
May 23, 2022 01:45 PM
BUSINESS

Audi Apologizes Over China Ad’s Potential Copyright Breach

An Audi event in Shenzhen on June 5, 2018. Photo: Bloomberg
An Audi event in Shenzhen on June 5, 2018. Photo: Bloomberg

(Bloomberg) — Audi’s manufacturer in China apologized on Sunday for text in an advertisement that allegedly infringed copyright, and said it would remove the videos from all company platforms.

FAW-Volkswagen Sales Co. Ltd., a venture in China between Volkswagen, Audi and China FAW Group, said in a statement that the video was produced by advertising agent M&C Saatchi Plc. Audi has ordered Saatchi to deal with the potential copyright infringement as soon as possible, according to the statement.

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