China’s Travel Agents Seek Savior in Local Tourism
Chinese travel agencies are turning to new business areas, such as local getaways, as they struggle to survive in a sector battered by the country’s “zero-Covid” strategy.
China began by locking up international tourism early in the pandemic and then the following year imposed restrictions on cross-provincial package tours. In 2022, regional lockdowns curbed movement as China battled its worst wave of Covid since 2020, which saw outbreaks in cities including Beijing, Shanghai and Shenzhen.
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