Pinduoduo Takes Aim At U.S. With Cross-Border E-Commerce Platform

Pinduoduo Inc. is preparing to launch a cross-border e-commerce platform targeting the United States, Caixin has learned, a move that could help the company hedge against sluggish consumer spending in its home market.

The Temu platform is reaching out to prospective merchants of wares including apparel, jewelry and consumer electronics, especially those who have cross-border e-commerce experience, according to a company document seen by Caixin.