Nov 02, 2022 07:56 PM

BUSINESS

Covid Lockdowns Stoke Merchant Concerns Ahead of Peak Shopping Season

By Yang Jinxi, Shen Xinyue and Guo Yingzhe

Two airplanes at Sanya Phoenix International Airport, South China’s Hainan province, in 2021. Photo: VCG

Two airplanes at Sanya Phoenix International Airport, South China’s Hainan province, in 2021. Photo: VCG

A fresh wave of Covid-19 outbreaks and tightened control measures across China are stoking concerns among merchants that logistics disruptions could undermine sales in the annual “Double 11” shopping promotion.

The event, also known as “Singles’ Day,” is one of the biggest money-earners in the retail calendar. Originally falling on Nov. 11, the festival now runs from the end of October and lasts around two to three weeks.

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