Covid Lockdowns Stoke Merchant Concerns Ahead of Peak Shopping Season
A fresh wave of Covid-19 outbreaks and tightened control measures across China are stoking concerns among merchants that logistics disruptions could undermine sales in the annual “Double 11” shopping promotion.
The event, also known as “Singles’ Day,” is one of the biggest money-earners in the retail calendar. Originally falling on Nov. 11, the festival now runs from the end of October and lasts around two to three weeks.
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