Caixin
Nov 09, 2022 07:45 PM
BUSINESS

BYD Launches Luxury EV Line in Challenge to High-End Foreign Brands

The Chinese carmaker is joining its peers in efforts to impress wealthy domestic buyers who have long preferred the likes of BMW and Mercedes-Benz. Photo: VCG
The Chinese carmaker is joining its peers in efforts to impress wealthy domestic buyers who have long preferred the likes of BMW and Mercedes-Benz. Photo: VCG

Chinese carmaker BYD Co. Ltd. has unveiled its first luxury brand of electric vehicles (EV), joining its peers in efforts to impress wealthy domestic buyers who have long preferred foreign brands like BMW and Mercedes-Benz.

The launch marks BYD’s latest step into the high-end auto market as it tries to outgrow its image as a manufacturer of mid- to low-end vehicles.

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