Jan 10, 2023 07:59 PM

BUSINESS

China’s Ad and Gaming Revenue Will Bounce Back This Year, UBS Says

By Guo Yingzhe and Zhang Jiawen

China’s online advertising will rebound in 2023 as the economy recovers from

China’s online advertising will rebound in 2023 as the economy recovers from "zero-Covid" and regulatory curbs ease.

China’s online advertising and gaming revenue will rebound this year as a long-running tech crackdown winds down and the economy recovers with the end of the “zero-Covid” policy, UBS analysts said.

Chinese companies’ total online ad revenue will rise 15% this year, higher than last year’s increase of 4%, said Liu Yaokun, a China internet and media analyst at investment bank UBS Securities Co. Ltd.

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