CX Daily: Where Are Chinese Consumers Willing to Spend?

Consumption /

In Depth: Where are Chinese consumers willing to spend?

Chinese consumers are resuming spending on travel and dining out but are not buying necessities and other consumer goods as much as before the pandemic.

“I think consumers are still cautious about how they want to spend,” Bruno Lannes, a senior partner at management consultant Bain & Co., told Caixin. “When they dedicate some of their income to experience spending, like restaurants, hotels or travel, then they have less discretionary spending available for other things and, in particular, buying products.”