Shein Eyes Overseas Expansion to Shift Supply Chain Beyond China

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Chinese fast-fashion giant targets Europe and Mexico, building on forays into Brazil and the U.S.

(Bloomberg) — Fast-fashion giant Shein will strengthen its presence in Europe and Mexico, including selling more locally made products, in a bid to diversify its China-centric supply chain.

The company will launch an online marketplace in Mexico this month, where products from third-party sellers can be bought alongside Shein’s own brand of $10 dresses and $12 jeans. That’ll be followed by rollouts in the third quarter in Germany, Spain, France and Italy.