CX Daily: TikTok’s Foray Into Southeast Asian E-Commerce Is No Slam Dunk

E-commerce /

In Depth: TikTok’s foray into Southeast Asian e-commerce is no slam dunk

TikTok, the world’s biggest short-video app, is pushing into the e-commerce business in Southeast Asia, stirring a new round of competition in the fast-growing market.

“We are going to invest billions of dollars in Indonesia and the rest of Southeast Asia over the next few years,” TikTok CEO Shou Zi Chew said at a forum in Jakarta in June.

FINANCE & ECONOMY