Caixin
Sep 06, 2023 06:03 AM
BUSINESS

Luckin’s New Moutai-Laced Lattes Create a Stir in China’s Coffee Wars

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Luckin said it sold more than 5.42 million cups of the alcohol-infused coffee drink on its debut Monday
Luckin said it sold more than 5.42 million cups of the alcohol-infused coffee drink on its debut Monday

Luckin Coffee is creating a stir with an unusual offering to capture the attention of Chinese coffee drinkers: lattes with a nip of Kweichow Moutai’s baijiu.

The coffee chain partnered with China’s luxury liquor maker Kweichow Moutai to launch an alcohol-infused coffee drink, the so-called “sauce-flavored latte,” referring to the popular savory notes of Moutai liquors.

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