Honor’s Latest Sales Forecast Shows It’s Pinning High Hopes on Overseas Market

Honor Device Co. Ltd. has raised its 2023 overseas sales outlook for smartphones, its CEO said, after the company recovered some of its lost cachet in its home market after it was severed from Huawei Technologies Co. Ltd.

The Shenzhen-based firm, which also produces notebook computers and smart watches, expects its overseas smartphone shipments to surge by 130% to 140% this year, higher than its previous forecast of 70% to 80%, Honor CEO Zhao Ming told Caixin in an interview last month.