Apple’s iPhone 15 Off to Disappointing Start in China, Studies Show

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Sales of Apple’s flagship device were down 4.5% compared with the iPhone 14 over the first 17 days after release

(Bloomberg) — Apple Inc.’s new iPhone 15 is selling far worse in China than its predecessor, according to separate analyses, reflecting stubbornly weak consumption and the rise of rivals like Huawei Technologies Co.

Sales of Apple’s flagship device were down 4.5% compared with the iPhone 14 over the first 17 days after release, market tracker Counterpoint Research estimated. Jefferies analysts led by Edison Lee estimated that sales of the iPhone 15 were down more than 10% compared with its predecessor after Huawei outsold Apple overall, powered by the surprising debut of the Mate 60 Pro.