Nov 15, 2023 06:47 PM

BUSINESS

Alibaba Expands in Europe With Investment in B2B Platform Visable

By Wang Xintong and Bao Yunhong

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What’s new: Alibaba Group Holding Ltd.’s global business-to-business (B2B) marketplace has invested in European counterpart Visable GmbH, as the e-commerce titan seeks further growth in a region with strong demand for quality goods.

After the investment, Visable will continue to operate independently, with its existing brand, management and organizational structure unchanged, the company said in a press release on Tuesday.

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