CX Daily: Feed Giant New Hope Navigates Downside of Boom-Bust Cycle

New Hope /

Cover Story: Feed giant New Hope navigates downside of boom-bust cycle

New Hope Liuhe Co. Ltd., China’s top animal-feed maker and third largest hog producer, responded like many of its competitors when pork prices started rising several years ago: it poured money into expansion. Now, 12 months into a cycle of falling prices, the pig farming concern is seeing losses instead of profits and embarking on a retrenchment to regain its footing.