Mar 15, 2024 03:27 AM

BUSINESS

Exclusive: ByteDance Revives Gaming Ambitions Amid Fears of U.S. TikTok Ban

By Guan Cong and Denise Jia

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ByteDance’s headquarters in Beijing.

ByteDance’s headquarters in Beijing.

In a surprising reversal of its recent strategy, TikTok parent company ByteDance Ltd. plans to re-enter the gaming industry. This decision came less than four months after it chose to wind down its Nuverse gaming brand and retreat from mainstream video games.

The Beijing-based short-form video platform said it will be watching how the industry develops, and will keep exploring the gaming business, according to an internal letter seen by Caixin.

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