Caixin
Mar 30, 2024 06:51 PM
BUSINESS

Analysis: Xiaomi Launched Its Debut EV With Much Fanfare, But Can It Now Deliver on Its Promises?

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Customers line up at a Xiaomi outlet in Zhengzhou, Henan province to view the new SU7 on Friday. Photo: VCG
Customers line up at a Xiaomi outlet in Zhengzhou, Henan province to view the new SU7 on Friday. Photo: VCG

Xiaomi Corp.’s launch event for its first-ever electric car was by all accounts a success, with the company boasting a flood of orders for the highly-anticipated SU7.

However, analysts say what happens next with deliveries and real-world performance will be the true test for the Chinese smartphone maker.

Touting the SU7 as a match for Tesla Inc.’s Model 3 and the electric Porsche Taycan in its top-performance version, CEO Lei Jun on Thursday kicked off sales of Xiaomi’s first electric vehicle (EV) with aggressive pricing.

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