Property Brokerage Hopes Tie-Up With Coffee Chain Will Rouse Sleepy Sales

A leading Chinese real estate brokerage has opened its first joint store with a major coffee chain, as a prolonged property slump forces it to find creative ways to get potential homebuyers’ attention.

Lianjia’s shared store with Manner Coffee is in a residential neighborhood in downtown Shanghai’s Putuo district. It was converted from an existing Lianjia store.