Zara’s Staying Put and Pledges New Flagship Stores Across China

Zara, the Spanish fashion brand, rebutted rumors on Tuesday about its withdrawal from the Chinese market, following speculation sparked by recent store closures.

Zara told Caixin that the rumors were untrue and it had only closed three stores in Huizhou, Dongguan and Shanghai in the past two months, not nine as had been alleged.

The brand owned by Spanish fashion retail group Inditex confirmed its commitment to China, saying it will be opening new flagship stores.