CX Daily: TikTok Faces Regulatory Hurdles in Bid to Become No.1 in Vietnam

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TikTok faces regulatory hurdles in bid to become No.1 in Vietnam, expert says

Regulatory risks could derail TikTok’s drive to become Vietnam’s No. 1 online marketplace, an industry expert said.

The ByteDance-owned short-video app launched TikTok Shop in Vietnam in April 2022 as part of its broader ambition to control 35% of Southeast Asia’s e-commerce market.

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