Apr 27, 2024 04:51 AM

BUSINESS

EU Hits Fast-Fashion Giant Shein With New Digital Rules

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Shein, which was founded in China but is now headquartered in Singapore, has an average of more than 45 million monthly users in the EU

Shein, which was founded in China but is now headquartered in Singapore, has an average of more than 45 million monthly users in the EU

(Bloomberg) — Fast-fashion retailer Shein has come under the scope of European Union rules designed to clamp down on illegal and harmful content online, aimed at stopping the spread of counterfeit items on the platform.

Shein, which was founded in China but is now headquartered in Singapore, has an average of more than 45 million monthly users in the EU, meeting the threshold to be swept up by the bloc’s Digital Services Act (DSA), the European Commission said on Friday.

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