China’s Travelers Are Coming Back in Good News for Trip.com

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Stronger outbound and inbound international travel is expected after Beijing in January said it has eased visa requirements for 11 countries since July 2023, and as foreign tourists once again warm up to the idea of China as a destination. Photo: Bloomberg

(Bloomberg) — Chinese travel stocks have rallied as more tourists hit the road, and may get a further boost after bookings giant Trip.com Group Ltd. reports earnings on Tuesday.

Trip.com shares hit a record in Hong Kong on Friday, rising for a fifth day, and are up 58% this year. The company is uniquely positioned as both an “enabler and beneficiary” of inbound travel, according to Morgan Stanley analyst Alex Poon. Travel agent Tongcheng Travel Holdings Ltd. reached a new high a week ago.