CX Daily: Mega Blunder Adds to Li Auto’s Troubles as Huawei Rivalry Hots Up

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In Depth: Mega blunder adds to Li Auto’s troubles as Huawei rivalry hots up

Li Auto Inc. (理想汽车) had reasons to be upbeat heading towards the official launch of its much-anticipated Mega electric vehicle (EV) on March 1.

However, an edited image that went viral after the launch event suggested the 559,800 yuan ($77,800) Mega looked like something else — a hearse. After the launch, orders fell short of expectations.

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