CX Daily: Chinese Customers Sold on ‘Elixir of Youth’ Despite Expert Warnings

Anti-aging /

In Depth: Chinese customers sold on ‘elixir of youth’ despite expert warnings

Chinese consumers have bought into the global craze for nicotinamide mononucleotide, or NMN, a product with supposed “anti-aging” properties that’s been touted by sellers as an “elixir of youth,” which has topped sales on cross-border e-commerce platforms in recent years.