Caixin
Jul 12, 2024 06:35 PM
BUSINESS

Chinese Carmakers Try to Win Over British Racing Fans

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The BYD stand at the Goodwood Festival of Speed in Goodwood, U.K., on Thursday. Photo: VCG
The BYD stand at the Goodwood Festival of Speed in Goodwood, U.K., on Thursday. Photo: VCG

(Bloomberg) — Every summer, more than 200,000 car fans make the pilgrimage to Britain’s Goodwood Festival of Speed near the south coast to see fast cars rev their engines amid clouds of smoke.

This year, the crowds — traditionally known for turning up in their vintage British sports cars, cigars in hand — were met with a new sight: an array of shiny, new Chinese electric vehicles.

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