Jul 19, 2024 08:01 AM

CX DAILY

CX Daily: Global Beauty Giants Smell Opportunity in China’s Fragrance-Makers

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Perfume /

Global beauty giants smell opportunity in China’s fragrance-makers

Global beauty giants are increasing their investments in high-end Chinese perfume brands as they eye a luxury segment that has become a bright spot amid a broader slowdown.

In February, L’Oreal SA announced that it had closed a deal to make a minority investment in Chinese luxury perfume brand To Summer as it pursues a global expansion strategy.

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