CX Daily: How China’s E-Commerce Titans Are Squeezing Global Rivals

E-commerce /

In Depth: How China’s e-commerce titans are squeezing global rivals

Lured by ultra-low prices and free shipping for orders as low as $10, global shoppers are flocking to a quartet of Chinese e-commerce platforms — fast fashion giant Shein, upstart Temu, AliExpress, and newcomer TikTok Shop — to buy everything from clothing to electronics.

Dubbed the “four little dragons” for their rapid growth in global sales and influence, they have reshaped online shopping by connecting consumers directly to China’s manufacturing power. Their disruptive rise has prompted scrutiny from foreign regulators and rivals including U.S. e-commerce titan Amazon.com Inc.