CX Daily: How BMW, Audi and Mercedes Ended Up Also-Rans in China

Autos /

In Depth: How BMW, Audi and Mercedes ended up also-rans in China

As a price war has raged in the world’s largest auto market, Volkswagen AG’s luxury brand Audi has increased the average discount that it’s offering on vehicles to nearly 30%, well above the average of 14% across the entire domestic market, according to Chinese auto consultancy firm Ways. BMW followed by boosting its average discount to 25%, and Mercedes-Benz with nearly 20%.