In Depth: Chinese Manufacturers Put Off Overseas Investment Plans as Tariff War Explodes
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The global trade storm unleashed by U.S. President Donald Trump has forced many Chinese companies to reconsider their international expansion plans as uncertainty pervades markets worldwide.
Trump announced “reciprocal tariffs” ranging from 10% to 49% on dozens of U.S. trading partners on April 2, including an additional 34% duty targeting China. Beijing swiftly retaliated, imposing matching 34% levies on U.S. goods — prompting Trump to slap a further 50% charge on Chinese imports, taking the total tariff increase during his second term to 104%, effective Wednesday, according to a White House spokesperson.

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- U.S. tariffs ranging from 10% to 104% on Chinese imports have led to Chinese retaliation and significant shifts in international expansion strategies, with tariffs on U.S. goods raised to 84%.
- Chinese companies are adopting a cautious "wait-and-see" approach, suspending international projects, especially in Southeast Asia, and reassessing plans amidst rising costs and uncertainties.
- Despite challenges, Chinese firms explore strategic overseas investments, leveraging trade pacts like the EU-Vietnam Free Trade Agreement, while observing how other countries negotiate tariff reductions with the U.S.
[para. 1] The global trade situation has been significantly impacted by the policies of U.S. President Donald Trump, particularly affecting Chinese companies with international expansion plans. The uncertainty created by these policies has led many Chinese companies to reconsider their strategies for global markets.
[para. 2] On April 2, Trump announced "reciprocal tariffs" that varied between 10% and 49% on multiple trading partners, with a specific 34% increase on Chinese products. In retaliation, Beijing imposed similar levies on U.S. goods, prompting Trump to further escalate tariffs on Chinese imports by an additional 50%, bringing the total increase to 104%.
[para. 3] The Chinese government responded by raising tariffs on all U.S. products to 84% and placing additional American entities on its export control and unreliable entity lists.
[para. 4] These U.S. tariffs have severely impacted Chinese companies, especially those reliant on the U.S. market. The increased costs are becoming unsustainable and cannot easily be transferred to consumers.
[para. 5] Businesses have adopted a "wait-and-see" approach due to rapidly changing policies and unpredictable outcomes, creating a stasis among companies unsure how to proceed.
[para. 6][para. 7] Southeast Asia had been a preferred location for Chinese manufacturers to reduce costs and avoid U.S. tariffs. However, new tariffs up to 49% in countries like Cambodia, Vietnam, Thailand, and Malaysia have caused businesses to reconsider or delay relocating manufacturing outside China.
[para. 8] Companies, like a Guangdong-based underwear firm, have suspended overseas site plans due to heightened trade pressures, waiting for more stable conditions.
[para. 9][para. 10] GCL Technology Holdings, a Hong Kong-listed photovoltaic manufacturer, has revised its overseas expansion plans. Initially planning a major factory in the UAE, the company is now cautious about such investments given the U.S.'s aggressive trade stance.
[para. 11] The company is treading carefully on international endeavors, monitoring the evolving global economic landscape to avoid irresponsible financial commitments.
[para. 12][para. 13] Caution has permeated the industry, with many companies in the photovoltaic sector waiting to see the tariff impacts before investing in new markets.
[para. 14] Despite the chaos in international trade, experts suggest that Chinese firms will not halt international expansion altogether but will adjust their strategies accordingly.
[para. 15] Observers advise that Chinese companies need to assess the changes and implications of new tariffs before making strategic decisions.
[para. 16] Chinese companies still see potential in relocating operations to Southeast Asia, driven by favorable government policies and improved infrastructure, though they remain cautious due to existing tariffs.
[para. 17][para. 18] The U.S. market remains significant, but Chinese companies are exploring other opportunities, such as leveraging the EU-Vietnam Free Trade Agreement for better access to European markets.
[para. 19] Countries such as Turkey, less affected by Trump's tariffs, could become pivotal transit points for Chinese goods reaching Europe and the U.S.
[para. 20][para. 21] Despite challenges, Latin America continues to attract Chinese manufacturers aiming to export to the U.S. market, with logistical services expanding to facilitate trade.
[para. 22] Some companies, like GCL Technology, still consider the U.S. market essential. They are contemplating establishing production facilities there, though costs remain a deterrent.
[para. 23] GCL Technology notes that U.S. manufacturing costs are significantly higher than elsewhere, which presents a substantial barrier to direct investment in the American market.
- March 4, 2025:
- Trump imposed 25% tariffs on goods from the U.S. neighbors.
- March 29, 2025:
- GCL Technology Holdings Ltd. expressed caution about expanding capacity overseas at an earnings briefing.
- April 1, 2025:
- Planned construction was scheduled to begin for a Guangdong province-based underwear company's factory and brand operations in Vietnam.
- April 2, 2025:
- Trump announced "reciprocal tariffs" ranging from 10% to 49%, with an additional 34% duty targeting China.
- April 9, 2025:
- Trump imposed a further 50% charge on Chinese imports, taking the total tariff increase during his second term to 104%.
- April 9, 2025:
- China raised the tariff rate on all U.S. products to 84%, effective noon April 10, 2025.
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