BUSINESS

XPeng Doesn’t Want to Be Seen Overseas as a Cheap Chinese Car Brand

Published: Apr. 17, 2025 7:54 p.m. GMT+8

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XPeng's logo on display at a launch event for its X9 model in Hong Kong on April 15. Photo: VCG

XPeng Inc. aims to position itself overseas as a mid-to-high-end electric vehicle (EV) brand, CEO He Xiaopeng said, as the Chinese EV upstart ramps up its global expansion efforts.

As it explores opportunities overseas, XPeng is trying to avoid being tarred as a maker of cheap cars through “leveraging its expertise in autonomous driving, localized manufacturing and R&D,” He told reporters Wednesday in Hong Kong.

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XPeng Inc. plans to establish itself overseas as a mid-to-high-end EV brand, focusing on markets like Europe, Southeast Asia, the Middle East, and Latin America.
It emphasizes autonomous driving, localized manufacturing, and premium models like G9, G6, and P7 for global expansion, aiming to reach 60 more markets with over 300 overseas stores in 2023.
XPeng began its global push in Norway in 2020 and is closely monitoring geopolitical risks and supply chain stability amid the U.S.-China trade tensions.

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Who’s Who

XPeng Inc.: XPeng Inc., a Chinese EV maker, aims to establish itself overseas as a mid-to-high-end brand by leveraging autonomous driving, localized manufacturing, and R&D. Expanding globally, it plans to enter 60 countries, add 300 stores, and focus on Europe, Southeast Asia, the Middle East, and Latin America. Its higher-priced G9, G6, and P7 models target upmarket growth. XPeng began its global push in Norway in 2020 and is addressing geopolitical and supply chain challenges amid its expansion efforts.

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